Tritech Media acquires 25% stake in location-based ad startup, ProximityID

Tritech Media, a South African-based media technology company, has announced the acquisition of a 25% stake in realtime location-based advertising startup, ProximityID. ProximityID is a smartphone based app, which determines a user’s location and can be used by retailers at shopping malls to better market and promote their products. Its vision is to bridge the gap......Continue to read