For any keen observer of the Nigerian marketing communications space, it is difficult not to notice the recent publicity blitz of the Chivita 100% Juiceball campaign and the intense positive reactions that the campaign is generating. From sports analysis, soccer fans and fruits juice lovers, it has been commendation all the way. The campaign which is being deployed through Television, Radio, Digital, out of Home Consumer Activation and point of sales initiatives demonstrated the brand’s commitment to quality and excellence.
Speaking on the Chivita 100% Juiceball commercial, Kehinde Gbadamosi noted that as a soccer fan, he is amazed at the creative approach employed by Chivita 100% to convey the premium quality of the brand using some of the most influential soccer stars in the world “I just left a match viewing centre after the watching Manchester United game. The Chivita 100% Juice Ball Television commercial air at intervals and drew favourable reviews from the audience. We are all delighted that the Chivita 100% Juiceball campaign showcases the best of both world’s best soccer stars in the world and the best fruit juice in Nigeria,” he added.
Stressing further, Onochie Nelson, a fruit juice lover stated “The fact that Chivita 100% is the best quality fruit juice and market leader is not in doubt, but the recent juice ball campaign takes it a step further. For a fruit juice, renowned for its no added sugar, no preservative and no colouring, the Chivita 100% Juice Ball campaign further illustrates the brand’s commitment to ensuring that fruit juice lovers like to get the best refreshment and nourishment from natural fruit juices that Chivita 100% offers. It is Chivita 100% or nothing.
The Television commercial which had already started running on major Television channels in Nigeria features top rated football stars like Maroune Fellaini, Antonio Valencia, Robin Van Persie, Angel Di Maria and Radamel Falcao. The advert opens with a glistening pack shot of Chivita 100% Fruit Juice, condensation dripping down the carton.
As the cap is opened, the camera zooms inside the pack into a world of juice, wherein superstars of football showcase their soccer skills with a Juice Ball on a football pitch filled with pure natural appetizing juice.
The post Soccer Fans Hail CHIVITA 100% Juiceball TV Advert appeared first on citypeople.com.ng.
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